For years marketers have focused on the habits and trends of Millennial consumers. But if your brand relies on a younger audience, it’s time to get to know Gen Z. This generation is known as ambitious, conscientious, and technologically gifted. Marketing tactics that appealed to Baby Boomers, Gen X, or even Millennials cannot be relied on to attract the attention of Generation Z — and may even alienate them. The way marketers connect with this…
Back in April, Instagram announced the release of IGTV, a platform for watching long-form, vertical video. IGTV allows users to…
In 2018, marketers sought expert advice to help solve their most challenging content problems. As we’ve supported brands with their…
As the end of the year is fast approaching, it’s important to look ahead to next year’s marketing plan and see how new trends will impact your efforts and spend. To help, here are a few of the trends the TINT team is watching and think you should consider. Voice Search The first trend to watch out for is voice search. Voice enabled search is becoming more widely utilized as consumers continue to adopt tools…
The number of different tools marketers use daily is staggering, especially considering a new tool is created everyday. The challenge…
This year Instagram has made some significant changes to its platform. This has left marketers questioning, how these changes will…
We want to be sure you to get the most out of your UGC. That means keeping you updated with the latest changes to Instagram and other social media platforms. In December of last year, Instagram made another series of changes to continue the depreciation of its API usage. So, what does that mean to you as a marketer? TINT recently hosted our webinar on Instagram changes to talk you through these changes and how it…
With 97% of marketers using social media, the search for new ways to leverage user generated content is more important…
Technological advancements, has made virtual communication between brands and customers much more instantaneous. There has been a proliferation of tools…
Socially savvy brands are increasingly demanding social hubs,or aggregated social content feeds that integrate with brand websites for an omni-channel experience. Some agencies try to build their own solution to satisfy client needs. Yet creating a social hub for clients is expensive, time consuming, and can lead to problems in development and implementation. Get the top reasons why your agency should not DIY a social hub the next time a client requests one – and…
Agencies were caught off-guard by Instagram’s recent announcement of API changes coming in December, 2018. Every brand that is active…
It’s no secret that social media has created a new wave of marketing techniques. A technique growing in popularity is…
