Author: Garrett Heath

Garrett Heath is a social media and content marketing consultant and founder of MarketingBytes.io.

The Ultimate Guide to Getting Started with UGC

Digital Marketing 10 min read
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And... Read More

UGC Rights and Embedding Social Platform Posts

Digital Marketing 4 min read
When it comes to user-generated content, many brands still aren’t aware that the users retain the copyrights to the content that they post. But here’s a spoiler for you: they do. In fact, if you don’t explicitly ask permission from a consumer to... Read More

Advertising on TikTok

Digital Marketing 4 min read
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are... Read More

Facilitating Student Connection with UGC During COVID-19

Community Building 4 min read
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But... Read More

Social Cognitive Theory: Behavior Modeling Effects of UGC

Research & Insights 4 min read
In the world of media effects research, one theory that has garnered a lot of attention is that of social cognitive theory. In 2019, Marina Krcmar, an associate professor in the Communication Department at Wake Forest University, detailed this theory in Media... Read More

Understanding the Importance of UGC User Rights

Digital Marketing 5 min read
Many brands have found the power in user-generated content (UGC) to promote their products. Seeing photos of customers and influencers with a product is the digital incarnation of word-of-mouth marketing, one of the most powerful ways to convert prospects to... Read More

How Hospitality Brands Can ‘Wow’ Influencers

Influencer Marketing 5 min read
The currency on social media is attention and exposure. And since influencers hold the attention of loyal followers—with a trend of smaller micro and nanoinfluencers having an impact on their audience—making them a part of your brand’s social media... Read More

5 Ways to Encourage Guests to Post About Your Hotel

Content Marketing 4 min read
Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos of their trip is something that takes effort and the right strategy. We’ve put together five ways to encourage guests to share their... Read More

Implementing a Social Ecommerce Strategy on Your Website

Digital Marketing 4 min read
Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in consumers’ hands is one way to harness the power of... Read More

4 Ways to Use UGC Beyond Social Media

Content Marketing 4 min read
The place brands commonly repurpose user-generated content (UGC) is, naturally, social media. After all, social platforms are the places UGC is born. However, there is a whole world of possibilities beyond social media, both online and offline, where UGC can... Read More

Learn from the Masters: 5 Ways to Use Social Media UGC

Marketing 5 min read
Social media is an important way to create connections with an audience. And its even more powerful when your ardent supports create compelling content that highlights your brand. Leading companies are leaning on social media UGC to execute campaigns, grow... Read More