The search for the first-ever Chief Meme Officer has begun! Bud Light Seltzer recently announced this new role with a dedicated microsite and a lot of fan fare. Memes engage, entertain and make a point instantaneously. The term “meme” was coined by the evolutionary biologist Richard Dawkins well before the internet was a mainstay of life. He equated a meme’s ability to quickly propagate ideas and cultural markers throughout society with a gene’s role of…
While the whole world has been upended by the coronavirus pandemic, the hospitality industry has been hit particularly hard. Between…
The COVID-19 pandemic has completely changed our way of life, with Main Street’s brick-and-mortar retailers seeing their businesses get upended.…
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more online, the methods by which we vouch for products and services within our networks have followed. Today, user-generated content (UGC) that showcases the merits of a brand’s…
When it comes to user-generated content, many brands still aren’t aware that the users retain the copyrights to the content…
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re…
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But just because we’re practicing “social distancing” doesn’t mean that we have to be socially isolated. Here are some ideas for user-generated content (UGC) campaigns that universities can try out to connect with their students online…
In the world of media effects research, one theory that has garnered a lot of attention is that of social…
Many brands have found the power in user-generated content (UGC) to promote their products. Seeing photos of customers and influencers…
The currency on social media is attention and exposure. And since influencers hold the attention of loyal followers—with a trend of smaller micro and nanoinfluencers having an impact on their audience—making them a part of your brand’s social media marketing strategy is crucial. But to catch an influencer’s eye, brands must wow them not only with a high-quality product but also by paying attention to the details and cultivating a meaningful connection. We’ve put together…
Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos…
Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually…
