Instagram is a mecca of social media, with 600 million engaged users scrolling and sharing posts every single day. The good news is that users of the platform actively interact with brands that pop up on their Instagram feeds, with many making purchases from brands they first spotted on the app. Source Today, there are a handful of ways you can reach your audience on Instagram, whether it’s through Stories, IGTV, carousels, or videos. But,…
Every year, we see new and exciting creative marketing campaigns and the B2B space is no different. We know that any purchase decision has an element of emotion and B2B buyers are no different. They are seeking out a human connection with businesses and crave personality-filled campaigns that…
Tis the season of giving thanks and appreciating what we have. It’s also the season of brands launching festive-focused Thanksgiving marketing campaigns to drive revenue, generate engagement, and build awareness. So, with Thanksgiving just around the corner, there’s no better time for us to reflect on some of…
Holiday season is upon us. Aside from eating our body weight in turkey, this means that Black Friday is fast approaching. It’s like the Superbowl of ecommerce and is widely known as one of the busiest shopping days of the year. Along with Cyber Monday, it’s set to break traffic and sales records both sides of the Atlantic. Source Its massive popularity means that ecommerce brands of all sizes can take advantage o So, as…
Content marketing is now one of the most popular marketing strategies for attracting and connecting with customers. But, with more brands than ever tapping into its power, we’re starting to see an increase in the number of content sins being committed every day. Source And fair enough -…
Mandatory legislation for data privacy is here. After the stroke of midnight, when the calendar changes to 2020, the California Consumer Privacy Act (CCPA) takes effect. Are you ready for what some are calling the Y2K for Marketers? Sensationalism aside, we live in a post-GDPR world. Countries, states,…
The rise of online shopping has meant brick-and-mortar stores are having to put more effort into engaging their customers. After all, it’s far easier to tap a button on a mobile screen than trudge into town to buy something in person. Source This means many retail brands need to find new ways to connect with their consumers who are actively coming in-store and to create a clear difference between the ecommerce and real-life experience. As…
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing content, and connecting with brands in ways outside the norm of standard marketing activation. To maximize the reach and quality of this engagement,…
Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such a multitude of audiences across a variety of demographics, channels, and consumer groups. Between laundry loads, we’ve put together five takeaways from Tide’s #LaundryNight Campaign. 1. Leverages…
User generated content (UGC) comes armed with a fistful of benefits. For starters, it results in 29% higher web conversions and is 20% more influential than any other type of media – particularly when it comes to persuading Millennial buyers. Source Brands have realized for a long time that investing in UGC can result in higher engagement levels, increased brand loyalty, and more customers, which is why so many see it as a must-have marketing…
While over half of the population prefers to shop online, there are some major roadblocks that stop ecommerce stores from making the sales they want. For starters, consumers can’t touch, feel, or smell the product in all its glory through the veil of a pixelated screen. This is…
How many times have you visited a restaurant based on a recommendation from a friend? It seems strange that, when we’re searching for a place to eat by ourselves, we end up going round and round in circles trying to choose. But, as soon as someone we know…
