COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the necessity of online stores, to say online shopping wasn’t already on the rise would be an oversight. In 2018, Shopify saw $1.5 billion in sales during the Thanksgiving shopping period from Black Friday to Cyber Monday. One year later, they broke that record with $2.9 billion in worldwide sales in 2019 during Black Friday and…
Social commerce leverages buyer behaviors in the customer journey—and its power in the buying decision is only growing larger. Move…
Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with…
In the last few years, Instagram has become one of the fastest-growing social media platforms with the most engaged user base. As specified in one report, Instagram now has over 1 billion monthly active users, 500 million people access it daily, and 64 % of this audience are aged between 18 and 34 years. Moreover, people spend a considerable amount of time on the platform, so it’s not just a platform for sharing photos and…
For eCommerce store it’s risky to rely on one traffic source and optimizing your conversion rates for each traffic source…
The COVID-19 pandemic has completely changed our way of life, with Main Street’s brick-and-mortar retailers seeing their businesses get upended.…
Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in consumers’ hands is one way to harness the power of word-of-mouth marketing. However, those in charge of online shopping experiences have had difficulty not only integrating UGC into a seamless buying process, but also securing the rights to reuse the content. Fortunately, a number of technological…
Holiday season is upon us. Aside from eating our body weight in turkey, this means that Black Friday is fast…
There’s no feeling quite like seeing purchases rolling in on a regular basis and acquiring happy customers who love your…
A lot goes into creating an ecommerce store. You have to think about what to buy, who you’re going to sell to, where you’re going to sell from, shipping options, payments, and everything in between. Source Then there’s the actual act of encouraging people to buy. This is perhaps the hardest part of running an ecommerce store. If you don’t do it right, your sales will remain stagnant, and you may have to close shop…
Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never…
Instagram is pushing to improve the social shopping experience. Recently, they rolled out a beta version of Instagram Checkout and…
